It's no secret that people behave differently when they know
they're being watched and evaluated. They want to put their best foot
forward. This is especially true for employees. They want to do well on
evaluations by managers so that they can receive a raise, a promotion or
perhaps keep their job for a long time. As a result, managers sometimes
have a hard time discovering how well their customers are being taken
care of by their employees. One way to find out is to hire mystery
shoppers. Owners bring in undercover customers to objectively evaluate
service and conduct market research.
If you're chosen as a mystery shopper, you will be asked to participate in a consumer market research survey. Here are 5 tips to help you provide the information that companies are looking for while getting the most out of your experience as an undercover shopper.
1. Keep Your Secret
Remember, the whole point behind being a secret shopper is to be anonymous. The idea is to get a real flavor for how employees are randomly treating customers.
2. Be Objective
Try to be objective and fair. Imagine how you would feel if someone were randomly evaluating you on the job.
3. Follow the Guidelines
Market research surveys are specifically designed to answer certain types of questions. For example, the company may be pilot testing a new program or product. The mystery shopper may be asked to try that product. Employees may be required to ask certain questions of customers in order to comply with company policy. By testing the program with undercover shoppers, the business owner will be able to tell if the program has the desired effect or not.
4. Be Honest
A good mystery shopper paints a true picture of their experience. Changing answers or leaving out important details can make the market survey results invalid.
5. Answer All of the Questions
Some market survey questionnaires may seem very long and detailed. They are written that way to help the business owner reach a goal. By answering all of the questions on the consumer market survey, the goals and objectives of the market research project can be met.
Being a mystery shopper has its fun moments. Going undercover can be an adventure of sorts with a little bit of fun and intrigue mixed in to the trip. Providing an accurate representation of your experience helps the merchant and its employees to improve their customer service experience.
If you're chosen as a mystery shopper, you will be asked to participate in a consumer market research survey. Here are 5 tips to help you provide the information that companies are looking for while getting the most out of your experience as an undercover shopper.
1. Keep Your Secret
Remember, the whole point behind being a secret shopper is to be anonymous. The idea is to get a real flavor for how employees are randomly treating customers.
2. Be Objective
Try to be objective and fair. Imagine how you would feel if someone were randomly evaluating you on the job.
3. Follow the Guidelines
Market research surveys are specifically designed to answer certain types of questions. For example, the company may be pilot testing a new program or product. The mystery shopper may be asked to try that product. Employees may be required to ask certain questions of customers in order to comply with company policy. By testing the program with undercover shoppers, the business owner will be able to tell if the program has the desired effect or not.
4. Be Honest
A good mystery shopper paints a true picture of their experience. Changing answers or leaving out important details can make the market survey results invalid.
5. Answer All of the Questions
Some market survey questionnaires may seem very long and detailed. They are written that way to help the business owner reach a goal. By answering all of the questions on the consumer market survey, the goals and objectives of the market research project can be met.
Being a mystery shopper has its fun moments. Going undercover can be an adventure of sorts with a little bit of fun and intrigue mixed in to the trip. Providing an accurate representation of your experience helps the merchant and its employees to improve their customer service experience.
Author is a freelance writer. For more information on consumer market research please visit http://www.fgglobal.com/
No comments:
Post a Comment